20 February 2025

The name's Bond. Amazon Bond.

So, Michael G. Wilson and Barbara Broccoli have handed over the reigns of the Bond franchise to Amazon after 30 years in charge of it.

To be frank, it wasn't in a great place. The last film was in 2021 and only because it was delayed in release a year because of Covid.

The reaction to this change has been one of concern. Mainly about it turning into the MCU or the Star Wars franchise with oversaturation. Along with a lot of jokes. Even I've done a few and I'll do a lot more.

A lot will depend on the creative personnel. There are a lot of Bond fans in the business; some of them actually very good creatives. What we need is a highly competent head honcho with good ideas and a keen eye for picking talent. The studio needs to give them a decent enough rope, but not too much - a director can go too far and this is not a charity.

Of course, we need a good Bond. A sort of Brosnan-type is my personal preference for the character; humour and darkness in the right mix.

As for spin-offs, I'm fine with one or two, but let's not overdo it, shall we?

Anyway, it's the end of an era in more ways than one. Bond has a new boss and he'll have to adjust to that reality.

If nothing else, it will be interesting to watch.

No comments: